GreenState Credit Union

IT Salesforce Marketing Cloud Systems Admin

Information Technology
Employment Classification
Exempt Full-Time

Position Summary

GreenState’s Information Technology department adheres to the corporate values and acts as a business partner who understands the needs of the business, enables business units to meet strategic objectives through technology, and provides employees and members with quality technology platforms that are always available, always relevant, and always scalable.


The IT Salesforce Marketing Cloud Systems Administrator will be responsible for participating as a hands-on technical resource assisting with the administration of our Marketing Cloud software, system integrations, maintenance functions, production support ensuring high availability, as well as advising management of Marketing Cloud best practices and assisting with setting strategy for optimal use. This role is responsible for the configuration, maintenance, and integration of the Salesforce Marketing Cloud platform and will serve as the point of contact for overall Salesforce development, issue management, support liaison, and reporting needs. The Salesforce Administrator is expected to function as an internal champion for Salesforce to confront complex operational and technology challenges with a high level of ownership, visibility, and responsibility.


At GreenState, we exist to create lasting value for those we serve. We do this by putting immense value into our employees, members, and communities. We empower our employees to create endless opportunities, which will then impact the lives of our members and enhance the vitality of our communities.


Salary range for this position is $103,793.30 - $138,917.48/yr with a progressive benefit package.

Essential Duties and Responsibilities

Performs essential duties and responsibilities in the following areas which may include, but are not limited to those listed, and are subject to change:


  1. Adheres to the Credit Union's core values and Service Standards in conducting GreenState's mission and vision.
  2. Demonstrates a positive member service (internal and external) focus at all times and ensures confidentiality of member information.
  3. Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities and support a diverse and inclusive work environment.
  4. Manages the implementation and ongoing utilization of the Salesforce platform aligning efforts to stakeholder needs and ensuring a positive rewarding experience for our front, middle, and back-office team members.
  5. Provides technical and strategic direction on all Salesforce related engineering and development activities.
  6. Facilitates cross-functional team collaboration to optimize service delivery by developing, enhancing, and maintaining workflows that enable the organization to deliver scalable and competitively better experiences to members and staff within desired timelines.
  7. Collaborates with marketing teams to improve internal visibility of member communications and support a wide variety of promotional initiatives through the Marketing Cloud platform.
  8. Designs and implements effective business processes and workflows - creating and customizing standard objects including fields, formulas, page layouts, security rules, workflow and validation rules.
  9. Conducts unit testing, deployment, monitoring, and troubleshoots integrations or APIs prior and post deployment.
  10. Proactively seeks out, identifies, and implements system changes to support business needs, usability, data collection and process simplification.
  11. Maintains system security and integrity regarding all user information. This includes updates, adding or removing licenses, reassigning profile information, designing, creating, and maintaining roles and hierarchies, and monitoring usage and storage.
  12. Ensures successful integration and data exchange between Salesforce and external services, providers, or platforms.
  13. Assesses the impact of new requirement and all interconnected upstream and downstream applications, systems, and processes.
  14. Trains users and other trainers on new and existing features within Salesforce.
  15. Maintains our marketing cloud solution by performing upgrades, addressing technical issues, and improving efficiency by evaluating system functions and integrations.
  16. Work during off hours on system upgrades and fixes to reduce impact on the business and serves as the point of escalation during outages or periods of degraded software performance.
  17. Ensure high system availability and production support which includes the facilitation of periodic testing, implementation of contingency plans to ensure availability of applications in case of system failure, DR support, and working closely with network, security, vendors, etc.
  18. Is responsible for application configuration, design and development, patching and regular system maintenance, upgrades, release management and production support.
  19. Manages and updates integrations and connectors.
  20. Plans, conducts, directs, and performs project need analysis, managing the delivery of solutions from conception to implementation and adhering to the SDLC.
  21. Prepares scope, work-effort, technical documentation, and detailed CBA’s.
  22. Works with current and potential vendors to evaluate, implement, address, and coordinate new hardware & software, releases, patches, and regulatory compliance updates.
  23. Acts as the point of contact for business units in solving serious software and usability problems. This includes identifying, promoting, designing, and evaluating idea driven solutions and innovations by clearly understanding the business needs and responding with technical solutions.
  24. Communicating complex technical information to business customers and project teams in an effective and concise manner.
  25. Documents procedures and release plans in a manner such that successful future deployments and redeployments are repeatable.
  26. Performs general administrative functions, vendor due diligence, documentation & maintenance of vendor records.
  27. Contributes technical knowledge and understanding of applications to training programs, support documentation, and operating procedures.
  28. Provides back up administrative duties for team members where needed.

Job Requirements/Expectations

  1. Bachelor's degree in relevant field or equivalent work experience required.
  2. One or more Salesforce Marketing Cloud certifications required.
  3. 6-8 years of similar experience in supporting business applications environments within a financial
    institution environment.
  4. Experience with email marketing and campaign automation best practices required.
  5. Experience with Marketing Cloud tools and integrations such as Journey Builder, Data
    Extensions, Automation Studio Content Builder, Email Studio, etc. required.
  6. Experience with CSS, HTML, AMP Script, required,
    • Must be goal oriented and focused on optimization, while still managing daily activities.
    • Must have the ability to make recommendations to improve the process and/or the data to better
    meet the business need.
  7. High level of technological literacy, with an acumen for quickly learning new technologies.
  8. Must have superior interpersonal skills; ability to have a good relationship with diverse
    personalities; tactful, mature, flexible, compassionate.
  9. Proven ability to partner effectively across all levels of the organization and develop positive
    working relationships with outstanding communication skills.
  10. Excellent communication/influence skills, including reports; presentations; group facilitation; ability
    to develop professional relationships both inside and outside the organization.
  11. Capable of independent judgment with significant discretion to make daily operational decisions.
  12. Must be highly organized and able to execute multiple complex projects concurrently within
    required timelines and expectations and be able to redirect priorities based upon current workload
    and system priorities.
  13. Sufficient comprehension of Salesforce Marketing Cloud functions to solve unusual as well as
    common work problems required.
  14. General familiarity with problem analysis and excellent level of problem-solving capabilities to
    establish adequate solutions to operating problems.
  15. Knowledge of SDLC and projected results of those cycles for related applications. This includes
    discovery, requirements, development, testing, deployment (code packages and smoke tests),
    and rollback processes via Gearset or other migration software.
  16. Experience with API integrations, data flows and data movement via FTP/SFTP utilizing
    Opcon/MoveIT or other automation software.
  17. Experience in development using agile methodology, preferably through Atlassian products.
  18. Must be able to satisfy all job responsibilities, including detecting and resolving system errors with
    limited input from the direct supervisor.
    • Stays current with emerging technology trends.
    • Must be flexible to work after-hours and on-call.
    • Must be bondable.


Reporting Relationship

This position reports to the IT Director of Analysis and Administration.

Supervisory Responsibilities

This position is not responsible for the supervision of other employees.

Equal Opportunity Employment Statement

GreenState Credit Union is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.



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