The VP Business Development is responsible for driving strategic growth through community engagement, business partnerships, and cross-department collaboration. This role focuses on increasing credit union membership, loans, deposits, and brand awareness by fostering strong relationships with Select Employee Groups (SEGs), community partners, and internal teams. The VP Business Development oversees partner, community, and business development in current and emerging markets, including opportunity assessment, partner identification, and in new marketings, groundwork necessary to support successful market entry. They provide directional leadership for GreenState’s Community Giving strategy, ensuring charitable initiatives align with organizational goals, budget, and deliver meaningful impact. Serving as a key ambassador for GreenState, this leader ensures all partnerships and community giving efforts advance GreenState's mission and strategic objectives.

GREENSTATE CULTURE:

At GreenState, our purpose is to create lasting value for our members, our communities, and one another. We empower our teams to create opportunities that strengthen financial well-being, transform lives, and enhance the vitality of the communities we serve. We know our success—now and in the future—is deeply rooted in fostering an engaging, diverse, and inclusive workplace where everyone knows they matter, their work makes an impact, and their everyday commitment to living our values is what brings our mission to life.  

Salary range for this position is $159,822.78 - $186,851.34 with a progressive benefit package. 

1. Adheres to the Credit Union's core values and Service Standards in conducting GreenState's mission and vision.
2. Demonstrates a positive member service (internal and external) focus at all times.
3. Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities.
4. Ensures confidentiality of member information.
5. Supports a diverse and inclusive work environment.
6. Develop and execute strategies to increase credit union members, loans, and deposits through community outreach and business partnerships.
7. Lead and work directly with multiple departments to align business development efforts to ensure consistency and maximize impact.
8. Establish, maintain, and strengthen relationships with SEGs and community partners to drive engagement, growth, and brand awareness.
9. Promote and champion the SEG partnership program internally, ensuring all member-facing departments actively support and utilize the program.
10. Oversee the deployment of a cost-effective financial literacy program that enhances community education and engagement.
11. Provide guidance and feedback on tools and resources needed for retail teams to successfully sign-up members outside of branch locations.
12. Lead the GreenState strategy for community interaction, including development of comprehensive approach to championing and enhancing brand visibility and reputation.
13. Coordinate ongoing feedback with Branch, District, Regional, and Lending leadership to leverage relationships for member growth and new business opportunities.
14. Direct business development activities in emerging markets, including opportunity assessment, partner identification, and groundwork necessary to support successful market entry.
15. Report on progress, integration, and alignment with the credit union’s strategic objectives.
16. Provide leadership for GreenState’s Community Giving strategy, including oversight of charitable contributions, sponsorships, and initiatives that enhance community impact and align with organizational goals.
17. Lead, mentor, and develop a team of employees responsible for partnership development, community engagement, and business growth initiatives.
18. Perform additional responsibilities as assigned to support organizational goals.
19. Lead charitable giving strategy alignment with GreenState's overall direction, goals, and budget while fostering collaboration with employees.
20. Implement a structured and regular schedule for presenting charitable giving metrics to the executive leadership, ensuring alignment with GreenState's overall strategic direction and objectives.
21. Participate in presentations and seminars to promote and sell our products and services. May meet with major employers or prospects to discuss their needs and outline appropriate solutions.
22. Research, study, and evaluate new activities, policies, programs, markets, etc. to enhance business development activities. Identify opportunities for, or enhancements to, existing products and services to make them more attractive to specific groups.

Education & Experience

1. Bachelor’s degree. Master's degree preferred.
2. Minimum of 15 years of progressive business and management experience, preferably within the financial industry.
3. Demonstrated success in leading high-performing teams and executing strategic growth
   initiatives.

Skills & Competencies

1. Expertise in cross-functional leadership, business development, and partnership management.
2. Strong communication, relationship-building, and public speaking skills for internal and external audiences.
3. Deep understanding of credit union operations and member engagement strategies.
4. Ability to manage complex projects across multiple markets, balancing priorities and deadlines.

Other Requirements

1. Positive attitude and professional image.
2. Reliable transportation, valid driver’s license, good driving record, and adequate auto insurance.
3. Ability to travel extensively within the GreenState’s territory and work non-traditional hours as needed.
4. Must be bondable.